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Acteur référent du Retail Media en Europe, Veepee|ad vous accompagne dans vos activations médias on-site et off-site, grâce à ses solutions Display, Search et Social Retail, sa solution d’extension d’audience Adot, et ses expertises Studio et Insights.

 

Nos solutions
Display Retail

Display Retail

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Social Retail

Social Retail

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Search Retail

Search Retail

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Adot

Adot

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PROGRAMMATIC

Extend your reach with programmatic advertising

Our audience extension solution, Adot, accompanies you from audience identification and analysis to media activation. 

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+300 activated brands

 

40 countries covered

An audience extension solution

Adot uses first-party data from Veepee and other data sources to reach your audiences on premium publishers to meet your marketing objectives.

 

A powerful, comprehensive offering

To boost your campaign outside the Veepee universe

#1 Exclusive dataset

#2 Creative

Studio

#3 Cross-Device Activation

#4 Insights & Studies

#1 Targeting

To extend your communication outside the Veepee universe and meet your needs

An exclusive dataset and complementary data sources 

Ciblage

Socio-demographic

Profile (age, gender, CSP) of Veepee members

Transactionnelles

Transactional

Veepee members' purchases by product category and brand

Contextuelles

Contextual and semantic

Sites, sections and media content consulted by Internet users

Geolocalisation

Geolocation

Places visited and Internet users' movements

#2 Studio

Capture your targets' attention with innovative, adapted formats 

Adapting your assets

Design based on your existing creative assets: TV, press, billboards...

Custom design

Creation of interactive, dynamic and personalized formats 

Creative Workshop

Design innovative, personalized advertising experiences directly with our designers

#3 Media Activation

From branding to performance:

Branding Display   |   VOL   |   Performance   |   Drive to Web   |   Drive to Store

Through Cross-Device campaigns: 

 Display     |    Video    |    Audio    |    DOOH     |    Social 

#4 Insights & Studies

Understanding your environments and targets

Understanding your environments

Geolocation insights to help you make the right decisions

Know your audiences

Precise profiling of your audiences to address them more effectively 

Measuring the impact of your activations

Measuring the effectiveness of your digital campaigns to optimize your media budget

Success Stories
A drive-to-store system to boost in-store traffic

Three levers were activated: DOOH, Audio and Display, and targeting was precise thanks to Publicis' geomarketing tool “#GRID”.

Double targeting strategy with Drive to Web and Drive to Store objectives

The audio campaign achieved a completion rate of over 96%, and the carousel performed very well in terms of visibility: 71%.

 
Carrefour and Veepee targeting to reach affinity audience

For this branding campaign, the activation of 4 formats on desktop and mobile reached 2.9 million unique visitors.

 
Video formats and contextual targeting for a brand awareness campaign

Over 7 million unique visitors to the video created by Studio Adot to promote Skoda's new “Enyaq” model

 

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