Solution Programmatique | Activation Retail Media Veepee|Ad

#1 Precise Targeting

#2 Creative

Studio

#3 Cross-Device Media Activations

#4 Insights & Studies

Socio-demographic data

Age, gender, CSP of Veepee members

Transactional data

Purchases by category and brand

Contextual and semantic data

Browsing behavior

Geolocation data

Places visited and travel

A drive-to-store system to boost in-store traffic

Three levers were activated: DOOH, Audio and Display, and targeting was precise thanks to Publicis' geomarketing tool “#GRID”.

Double targeting strategy with Drive to Web and Drive to Store objectives

The audio campaign achieved a completion rate of over 96%, and the carousel performed very well in terms of visibility: 71%.

Carrefour and Veepee targeting to reach affinity audience

For this branding campaign, the activation of 4 formats on desktop and mobile reached 2.9 million unique visitors.

Video formats and contextual targeting for a brand awareness campaign

Over 7 million unique visitors to the video created by our Studio to promote Skoda's new “Enyaq” model

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Display Retail

Social Retail

Search Retail

Adot

Extend your reach with programmatic advertising

Why choose Veepee|ad Connect?

A powerful, comprehensive offering

#1 Precise Targeting

#2 Creative

Studio

#3 Cross-Device Media Activations

#4 Insights & Studies

#1 Precise targeting

Take advantage of an exclusive dataset combining :

Socio-demographic data

Transactional data

Contextual and semantic data

Geolocation data

#2 Creative studio

Adapting your existing assets

Custom design

Creative Workshop

#3 Cross-Device Media Activations

#4 Insights & Studies

Geolocation Insights

Audience profiling

Measuring impact

Interested in our Retail Média solutions ?